What is a good landing page conversion rate?

The median across all industries is 4.3%. Good is 5-8% (top 25%), excellent is 8-12% (top 10%). But 'good' depends on your industry and deal value — a 2% rate with $50K deals may outperform a 10% rate with $29/mo products.

How does this calculator work?

Enter your industry, monthly traffic, current conversion rate, and average deal value. The calculator compares your performance against real industry benchmarks from Unbounce's 2024 report (44,000+ landing pages) and shows you the revenue gap — monthly, annually, and the CAC impact.

Is a 2% conversion rate bad?

For most industries, yes. The median landing page conversion rate is 4.3%, which means 2% puts you below average. At 2%, you need 2.5x more traffic to match what a 5% page produces — that's 2.5x the ad spend for the same revenue.

What affects landing page conversion rates the most?

Copy readability has the largest documented impact — pages written at a 5th-7th grade level convert at 11.1% vs. 5.3% for professional-level copy (2x gap). In SaaS specifically, the gap widens to 6x (12.9% vs. 2.1%). Other high-impact factors: form length (120% lift from fewer fields), social proof near CTAs (up to 270% lift), and page load speed (3x higher conversion for 1-second vs. 5-second loads).

Desktop vs. mobile — why is there a conversion gap?

Mobile converts at roughly half the desktop rate (2.25% vs. 4.81% for eCommerce). Yet 73% of traffic is now mobile. The gap comes from smaller screens, harder form completion, and slower page loads. A 1-second delay on mobile drops conversions by 20%.

Do I need to give my email to use the calculator?

No. The calculator is completely free and ungated — use it as many times as you want. Email is only needed if you want to receive a PDF report with your personalized results and recommendations.

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Your Industry

Select your industry so we can compare against real benchmarks.

Landing Page Conversion Rates by Industry

Industry	Median	Average	Top 25%	Top 10%
💻B2B SaaS	3.8%	5.2%	11.6%	18.2%
🛒eCommerce	5.2%	7.1%	11.4%	17.1%
💰Finance & Insurance	6.2%	8.5%	13.1%	19.5%
🩺Healthcare	5%	6.9%	10.8%	16.2%
🎓Education	5.8%	8.4%	13.5%	19.3%
⚖️Legal	5.4%	7.1%	11.2%	15.6%
🏠Real Estate	3.6%	4.8%	8.7%	13.5%
✈️Travel	4.8%	6.4%	10.2%	15.8%
📈Agencies	3.3%	4.6%	8.2%	12.6%
🌍Other / General	4.3%	5.9%	11.7%	17.5%

Questions? Answered.

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