Cam Rickerby
Cam Rickerby is the founder of Arclen, where he builds AI-powered conversion tools for marketers and agencies. A former growth lead, Cam has spent years in the gap between what performance data says works and what most landing pages actually do. He writes about conversion optimization, landing page strategy, and the science behind high-converting copy.
Articles by Cam
Why Your Ads Convert But Your Landing Page Doesn't
98% of paid ads have poor message match. Here's why your clicks don't become customers — and the 5 fixes backed by data from 464M visits.
What a 2% Conversion Rate Is Actually Costing You (With Calculator)
The median landing page converts at 4.3%. If you're at 2%, that gap is costing you $276K/year on 10K visitors. Free calculator + real industry benchmarks.
Landing Page Copy Audit Checklist: 17 Elements to Check Before You Spend Another Dollar on Ads
A 17-point landing page copy audit checklist backed by data from 57M conversions. Fix the words on your page before you waste another dollar on ads.
Conversion Rate Optimization for SaaS: The Complete 2026 Playbook
The median SaaS landing page converts at 3.8%. Top performers hit 11.6%+. Here's the data-backed CRO playbook to close that gap in 2026.
Which Ads to Kill (And Which to Leave Alone)
Most advertisers kill ads at the wrong time. Here's a data-backed framework for Meta and Google that tells you exactly when to pause, when to wait, and when to scale.
Your Headlines Are Losing You Money. Here's the Data.
8 out of 10 people read your headline. 2 read the rest. Here's what the data says about writing headlines that actually convert — and the 14 mistakes costing you clicks.